Blog by Sumana Harihareswara, Changeset founder

09 Aug 2007, 8:16 a.m.

Holding Out For Sub-Sub-Zero

Hi, reader. I wrote this in 2007 and it's now more than five years old. So it may be very out of date; the world, and I, have changed a lot since I wrote it! I'm keeping this up for historical archive purposes, but the me of today may 100% disagree with what I said then. I rarely edit posts after publishing them, but if I do, I usually leave a note in italics to mark the edit and the reason. If this post is particularly offensive or breaches someone's privacy, please contact me.

In May, I saw this SubZero ad in the TiVo showcase: "Stay up to date with everything that's fresh at Sub-Zero. Subscribe to our brand and we'lll send periodic updates and food preservation tips."

The heck? "Subscribe to our brand?" Then the other day someone accidentally said, "Do you accept Jesus Christ as your personal flavor," and it all made sense.