Blog by Sumana Harihareswara, Changeset founder
Hi, reader. I wrote this in 2003 and it's now more than five years old. So it may be very out of date; the world, and I, have changed a lot since I wrote it! I'm keeping this up for historical archive purposes, but the me of today may 100% disagree with what I said then. I rarely edit posts after publishing them, but if I do, I usually leave a note in italics to mark the edit and the reason. If this post is particularly offensive or breaches someone's privacy, please contact me.
I see no Google text ads for the keyword "soothing".
A customer recently asked for "McLure's book, The Medium Is the Massage." He's not the first. I mix up the author's name all the time, but why is that misspelling so common? Reminds me of a friend's frequent misspelling of "college" as "collage."
Oh, wait, it's a real book. Whoops.